Phone: 855.534.6298 Cart
0item(s)

You do not have any courses in your Wish List. Choose from popular suggestions below or continue with Subject or Grade

POPULAR SUGGESTIONS

Product was successfully added to your Cart.

Advertising and Sales Promotion (BUS071)

Advertising and Sales Promotion (BUS071)

Add to WishList

Quick Overview

What comes to mind when you think of marketing? Does a favorite commercial jingle begin to play in your head? Or do you recall the irritating phone call from a company trying to sell you software you already have? No matter what your feelings are about it, there’s no denying the sheer magnitude of the marketing industry. Every year companies spend $200 billion promoting their products and services—and that’s in the United States alone! Experts estimate that by the time you turn 65, you will have seen nearly 2 million TV commercials, not to mention radio ads, billboards, and online advertisements. You’re familiar with what it’s like on the receiving end of a company’s marketing efforts, but what’s it like on the other side? In this Advertising and Sales Promotions course, you’ll learn how marketing campaigns, ads, and commercials are conceived and brought to life. You’ll meet some of the creative men and women who produce those memorable ads and commercials. And you’ll discover career opportunities in the field to help you decide if a job in this exciting, fast-paced industry is in your future!
Teacher-Led Course (one-time payment)   $450.00

Monthly Fees: Due Today:

* Required Fields

Price as configured: $0.00

Details

Course Description

What comes to mind when you think of marketing? Does a favorite commercial jingle begin to play in your head? Or do you recall the irritating phone call from a company trying to sell you software you already have? No matter what your feelings are about it, there’s no denying the sheer magnitude of the marketing industry. Every year companies spend $200 billion promoting their products and services—and that’s in the United States alone! Experts estimate that by the time you turn 65, you will have seen nearly 2 million TV commercials, not to mention radio ads, billboards, and online advertisements. You’re familiar with what it’s like on the receiving end of a company’s marketing efforts, but what’s it like on the other side? In this Advertising and Sales Promotions course, you’ll learn how marketing campaigns, ads, and commercials are conceived and brought to life. You’ll meet some of the creative men and women who produce those memorable ads and commercials. And you’ll discover career opportunities in the field to help you decide if a job in this exciting, fast-paced industry is in your future!

Course Length: One Semester

 
Introduction to Advertising
  • Distinguish among marketing and advertising terms.
  • Categorize business activities, such as production, management, and finance, and describe how these activities relate to marketing.
  • Describe the history of the advertising industry and its relation to today’s marketplace.
  • Discuss laws regulating the marketing and advertising industries.

 

Advertising in the 21st Century

  • Describe the influence of international marketing on the advertising industry.
  • Explain the impact of multiculturalism and multigenerationalism on advertising marketing activities.
  • Identify the importance of understanding cultural diversity from a marketing perspective.
  • Discuss how diversity affects sports and entertainment marketing.

 

Careers in Advertising, Promotions, and Marketing

  • Discuss careers in the advertising marketing industry.
  • List the roles and responsibilities of various advertising, marketing, and promotions professionals.
  • Explain the necessary education and training required for careers in the advertising and marketing industry.
  • Identify the expected wages and salaries for jobs in the advertising and marketing industry.

 

Financing in the Advertising, Marketing, and Promotions Industry

  • Identify sources of financial assistance for raising capital.
  • Describe how businesses make purchases.
  • Differentiate between buying for resale and buying for organizational use.
  • Identify and describe types of financial documents used by businesses and agencies.
  • Explain the purpose of financial records, such as budgets, balance sheets, and income statements.
  • Discuss the relationship of perishability to profit and loss.

 

Working in the Marketing, Advertising, and Promotions Industry

  • Identify and describe the interpersonal skills necessary for a successful career in marketing and advertising.
  • Identify the role of professional organizations, trade associations, and labor unions in the advertising industry.
  • Illustrate how teams function and describe team-building skills.
  • Distinguish between the roles of team leaders and team members.
  • Identify employer’s expectations and appropriate employee work habits.
  • Define discrimination, harassment, and equality.
  • Identify characteristics of good leaders.

 

Behind the Scenes: Technical Skills Necessary for a Career in Marketing

  • Identify and describe types of persuasive rhetoric.
  • Explain characteristics and purposes of a marketing-information system.
  • Describe the types of inventory control and how they relate to marketing.
  • Explain the steps of the consumer decision-making process.

 

Principles of Selling

  • Discuss the purpose and benefits of personal selling.
  • Explain lead generation and lead qualification.
  • Explain the five steps of selling.
  • Identify the importance of following up after the sale is closed.
  • Describe effective strategies for training and educating sales staff.
  • Explain how selling contributes to economic activity.

 

Culminating Project: Developing a Promotional Plan

  • Describe stages of new-product planning.
  • Define product mix.
  • Identify stages of the product life cycle for new or existing advertising marketing plans.
  • Analyze a promotional plan for effectiveness.

 

Additional Information

Course Length 4 Months
Prerequisites N/A
Course Materials

Many K12 courses utilize physical materials in addition to the online content.  These materials may include the following.


K12
Standard Kits

STANDARD kits contain K12 course materials that are required for completion of the course.  These kits include K12 authored materials and/or difficult to procure materials that a student needs to complete a course. Printed reference guides are not included in Standard kits.


Consumable
Materials

CONSUMABLE kits contain only those materials from the standard kit that are intended for one time use. Families who purchase a Standard kit for Child A could later purchase a Consumable kit for Child B to complete the same course.


Additional
Materials

Offered for added convenience, ADDITIONAL kits contain easily obtained materials needed for the course which a family may already have in their home. 


Learning
Coach and/or Student Reference Guides are available for purchase with some courses.  Electronic versions of these reference guides are also available within digital courses.

Course Start Date

Courses Taught by a K12 Teacher

Courses with a teacher have designated start dates throughout Fall, Spring, and Summer. Full-year courses last 10 months and semester courses last 4 months. Courses are taught by teachers in K12 International Academy. For details on start dates, click here.

Teacher Assisted Yes, this course is taught by a K12 International Academy teacher. If you are looking for a teacher-supported option with additional flexibility and year-round start dates, click here to learn about the Keystone School, another K12 online private schooling option.
  1. Be the first to review this product

To use this course, you'll need a computer with an Internet connection.  Some courses require additional free software programs, which you can download from the Internet.

Hardware and Browsers (Minimum Recommendations)

Windows OS

  • CPU: 1.8 GHz or faster processor (or equivalent)

  • RAM: 1GB of RAM

  • Browser: Microsoft Internet Explorer 9.0 or higher, Mozilla Firefox 10.0 versions or higher, Chrome 17.0 or higher

  • At this time our users are encouraged not to upgrade to Windows 10 or Edge (the new browser)

 

Mac OS

  • CPU: PowerPC G4 1 GHz or faster processor; Intel Core Duo 1.83 GHz or faster processor

  • RAM: 1GB of RAM

  • Browser: Firefox 10.0 versions or higher, Chrome 17.0 or higher (Safari is not supported!)

Internet Connections

It is highly recommended that a broadband connection be used instead of dial up.