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Sports and Entertainment Marketing 2

Sports and Entertainment Marketing 2

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Quick Overview

“Five, four, three, two, one—rest.” You’ve learned what it looks like to work one-on-one with clients as a sports medicine professional, and now it’s time to focus on the group. In this course, you will be introduced to teaching group exercise classes and providing rehabilitation services to clients facing injury and disease. You will also learn about laws that govern the work of sports medicine professionals, business concerns like insurance and staffing, and what you need to consider if you start your own fitness facility. It looks like it’s time for the next set! Let’s get started!
Teacher-Led Course (one-time payment)   $450.00

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Details

“Five, four, three, two, one—rest.” You’ve learned what it looks like to work one-on-one with clients as a sports medicine professional, and now it’s time to focus on the group. In this course, you will be introduced to teaching group exercise classes and providing rehabilitation services to clients facing injury and disease. You will also learn about laws that govern the work of sports medicine professionals, business concerns like insurance and staffing, and what you need to consider if you start your own fitness facility. It looks like it’s time for the next set! Let’s get started!

Course Outline

Unit 1: The Global Market

During this unit, you will learn about the following concepts:

· Sports as entertainment

· Sports tourism

· Event management

· Sports governance

Unit 2: Brand Marketing

During this unit, you will learn about the following concepts:

· Brand connection

· Brand qualities

· Brand expression

· Brand engagement

Unit 3: Professionalism in the Workplace

During this unit, you will learn about the following concepts:

· The workplace

· Individual skills for the workplace

· Team skills for the workplace

· Pre-career planning

Unit 4: Sales and the Customer

During this unit, you will learn about the following concepts:

· Sales in the sports and entertainment industry

· Selling sports

· Ticketing and pricing strategies

· Finalizing the sale

Unit 5: Distributing Sports and Entertainment Products

During this unit, you will learn about the following concepts:

· Supply chain

· Sports and entertainment goods

· Sports and entertainment services

· Film production to distribution

Unit 6: Market Research

During this unit, you will learn about the following concepts:

· Gathering data

· Market research

· Marketing information systems

· Risk management

Unit 7: The Fine Print: Legalities and Ethics

During this unit, you will learn about the following concepts:

· What everyone should know

· Event contracts

· Employment contracts

· Marketing the product

Unit 8: The Marketing Plan

During this unit, you will learn about the following concepts:

· The business plan

· Mastering the market

· The marketing strategy

· The marketing plan

Additional Information

Course Length 4 Weeks
Prerequisites N/A
Course Materials No
Course Start Date

Courses Taught by a K12 Teacher

Courses with a teacher have designated start dates throughout Fall, Spring, and Summer. Full-year courses last 10 months and semester courses last 4 months. Courses are taught by teachers in K12 International Academy. For details on start dates, click here.

Teacher Assisted Yes, this course is taught by a K12 International Academy teacher. If you are looking for a teacher-supported option with additional flexibility and year-round start dates, click here to learn about the Keystone School, another K12 online private schooling option.
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To use this course, you'll need a computer with an Internet connection.  Some courses require additional free software programs, which you can download from the Internet.

Hardware and Browsers (Minimum Recommendations)

Windows OS

  • CPU: 1.8 GHz or faster processor (or equivalent)

  • RAM: 1GB of RAM

  • Browser: Microsoft Internet Explorer 9.0 or higher, Mozilla Firefox 10.0 versions or higher, Chrome 17.0 or higher

  • At this time our users are encouraged not to upgrade to Windows 10 or Edge (the new browser)

 

Mac OS

  • CPU: PowerPC G4 1 GHz or faster processor; Intel Core Duo 1.83 GHz or faster processor

  • RAM: 1GB of RAM

  • Browser: Firefox 10.0 versions or higher, Chrome 17.0 or higher (Safari is not supported!)

Internet Connections

It is highly recommended that a broadband connection be used instead of dial up.

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