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Introduction to Entrepreneurship I (BUS040)

Introduction to Entrepreneurship I (BUS040)

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Quick Overview

In this introductory business course, students learn the basics of planning and launching their own successful business. Whether they want to start their own money-making business or create a non-profit to help others, this course helps students develop the core skills they need to be successful. They learn how to come up with new business ideas, attract investors, market their business, and manage expenses.

Teacher-Led Course (one-time payment)   $450.00

Monthly Fees: Due Today:

Price as configured: $0.00


Course Overview

In this introductory business course, students learn the basics of planning and launching their own successful business. Whether they want to start their own money-making business or create a non-profit to help others, this course helps students develop the core skills they need to be successful. They learn how to come up with new business ideas, attract investors, market their business, and manage expenses. Students hear inspirational stories of teen entrepreneurs who have turned their ideas into reality, and then they plan and execute their own business.

Course Outline

Students are introduced to the course, identify how to find trustworthy sources of information, and learn about plagiarism and the correct use of citations. They download the software required for the course.

  • Lesson 1: Using the Course
  • Lesson 2: Set Up Your Computer
  • Lesson 3: Files and Folders
  • Lesson 4: Study Questions and Assignments

Section 1: The Role of the Entrepreneur

Students learn the definition of entrepreneur. They learn about product- and service-based businesses, producers and consumers, and how an economy is formed. They discover differences among regional economies, the relationship between capitalism and entrepreneurship, and how entrepreneurs contribute to the economic growth and development of the U.S. They learn about future prospects for entrepreneurship and the role of the entrepreneur in the local community.

  • Lesson 1: Entrepreneurship Basics
  • Lesson 2: Producers and Consumers
  • Lesson 3: Entrepreneurs and the Economy
  • Lesson 4: Past and Future of Entrepreneurship

Section 2: Entrepreneurship as a Career

Students learn the advantages and disadvantages of self-employment, in particular, of teen entrepreneurs. They learn characteristics of successful entrepreneurs, essential skills and education, and reasons to become an entrepreneur. They assess their personal potential to become an entrepreneur and identify potential career paths.

  • Lesson 1: Self-Employment
  • Lesson 2: Characteristics of Entrepreneurs
  • Lesson 3: Personal Potential for Entrepreneurship
  • Lesson 4: Career Paths for Entrepreneurs

Section 3: Economic Principles

Students learn about gross and net profit, value, loss, and startup costs. They learn how to increase a company's net profit and identify the impact of profit motive on business. They look at direct and indirect competition, price and non-price competition, and how a company can improve its competitive position. They are introduced to supply, demand, and scarcity, and learn how land, labor, capital, and entrepreneurship combine as factors of production.

  • Lesson 1: Profit and Loss
  • Lesson 2: Profit Motive and Competition
  • Lesson 3: Supply and Demand
  • Lesson 4: Factors of Production

Section 4: Production and Delivery

Students explore major fields of business activity, including extractive, manufacturing, wholesaling, retailing, services, subcontracting, and cottage industries. They look at types of consumer goods, services, and economic utility, including form, place, time, possession, and information utility. They learn about economies and diseconomies of scale, market saturation, and the stages of the product life cycle.

  • Lesson 1: Fields of Business Activity
  • Lesson 2: Product and Service Types
  • Lesson 3: Economic Utility
  • Lesson 4: The Product Life Cycle

Section 5: Small Business Basics

Students learn about production, finance, marketing, and customer service. They explore the factors that contribute to small business success or failure. They look at issues of ethical behavior, social responsibility, and legal issues. They learn how to identify conflicts of interest and explore the role of the entrepreneur in promoting ethical business practices.

  • Lesson 1: Parts of a Business
  • Lesson 2: Success and Failure
  • Lesson 3: Business Ethics

Section 6: Business Ideas and Opportunities

Students learn to generate and evaluate business opportunities. They look at the role of small business in the global economy, and changes and trends as a source of new business ideas. They explore how personality, personal goals, background, interests, experience, abilities, and financial resources will impact one's choice of business.

  • Lesson 1: Small Business Opportunities
  • Lesson 2: Developing Business Ideas
  • Lesson 3: Personality and Skills

Section 7: Defining Your Business

Students learn to define their business. They write mission and vision statements and business plans. They learn to determine and focus the scope of a company's products and services.

  • Lesson 1: Setting a Purpose
  • Lesson 2: Your Business Plan
  • Lesson 3: Setting the Scope

Section 8: Business Organization

Students learn about personal liability, legal and tax issues, the three main types of corporations, and franchising. They learn how to register trademarks, where to get business licenses and permits, and how to register for taxes. They explore sources of assistance in planning and licensing a business, different types of organizational charts, and records needed by small businesses. They learn about factors that affect purchasing, ways to control inventory, and procedures for shipping and receiving.

  • Lesson 1: Business Structures
  • Lesson 2: Corporations and Franchises
  • Lesson 3: Registering a Business
  • Lesson 4: Internal Organization
  • Lesson 5: Buying and Using Inventory

Section 9: Marketing Basics

Students learn about the factors that affect brand image, marketing and market positioning, and the steps in developing a marketing message. They learn about market share and market penetration strategy, market segmenting and research, and questions to ask in a customer profile survey.

  • Lesson 1: Brand Image
  • Lesson 2: The Marketing Mix
  • Lesson 3: Market Penetration

Section 10: Promoting Your Company

Students learn about promotional methods and costs, types of advertising media and their strengths and weaknesses, and differences between institutional and product advertising. They learn how to use emotions, desires, fears, and needs in advertising messages. The learn the components of a marketing plan and how to coordinate diverse promotional activities.

  • Lesson 1: Promotional Methods
  • Lesson 2: Advertising Media
  • Lesson 3: Advertising Messages
  • Lesson 4: Creating a Balanced Plan

Additional Information

Course Length 4 Months
Prerequisites No
Course Materials No
Course Start Date

Courses Taught by a K12 Teacher

Courses with a teacher have designated start dates throughout Fall, Spring, and Summer. Full-year courses last 10 months and semester courses last 4 months. Courses are taught by teachers in K12 International Academy. For details on start dates, click here.

Teacher Assisted Yes, this course is taught by a K12 International Academy teacher. If you are looking for a teacher-supported option with additional flexibility and year-round start dates, click here to learn about the Keystone School, another K12 online private schooling option.
  1. Engaging!
    review by Kristin on 7/17/2016

    My daughter really enjoyed this class. The workload was tolerable, and the assignments were meaningful. She enjoyed the creativity it involved and found the challenge of mixing creativity with business concepts intriguing. There is a project that is introduced part way through the course that develops more through each unit of the semester. Very practical and informative.

To use this course, you'll need a computer with an Internet connection.  Some courses require additional free software programs, which you can download from the Internet.

Hardware and Browsers (Minimum Recommendations)

Windows OS

  • CPU: 1.8 GHz or faster processor (or equivalent)

  • RAM: 1GB of RAM

  • Browser: Microsoft Internet Explorer 9.0 or higher, Mozilla Firefox 10.0 versions or higher, Chrome 17.0 or higher

  • At this time our users are encouraged not to upgrade to Windows 10 or Edge (the new browser)


Mac OS

  • CPU: PowerPC G4 1 GHz or faster processor; Intel Core Duo 1.83 GHz or faster processor

  • RAM: 1GB of RAM

  • Browser: Firefox 10.0 versions or higher, Chrome 17.0 or higher (Safari is not supported!)

Internet Connections

It is highly recommended that a broadband connection be used instead of dial up.