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Sports and Entertainment Marketing (BUS090)

Sports and Entertainment Marketing (BUS090)

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Quick Overview

Students who have wished to play sports professionally or who have dreamed of becoming an agent for a celebrity entertainer have an interest in sports and entertainment marketing. In this course, students have the opportunity to explore basic marketing principles and delve deeper into the multibillion-dollar sports and entertainment marketing industry.

Teacher-Led Course (one-time payment)   $425.00

Monthly Fees: Due Today:

Price as configured: $0.00

Details

Course Overview

Students who have wished to play sports professionally or who have dreamed of becoming an agent for a celebrity entertainer have an interest in sports and entertainment marketing. Although this particular form of marketing bears some resemblance to traditional marketing, there are many differences as well, including a lot more glitz and glamour! In this course, students have the opportunity to explore basic marketing principles and delve deeper into the multibillion-dollar sports and entertainment marketing industry. Students learn how professional athletes, sports teams, and well-known entertainers are marketed as commodities and how some of them become billionaires as a result. For students who have ever wondered about how things work behind the scenes of a major sporting event such as the Super Bowl or even entertained the idea of playing a role in such an event, this course introduces the fundamentals of such a career.


Course Outline

Unit One: Basic Principles of Marketing
Unit Two: Introduction to Sports & Entertainment Marketing
Unit Three: Principles of Effective Sports & Entertainment Marketing in the 21st Century
Unit Four: Diversity and Demographics
Unit Five: Event Marketing
Midterm
Unit Six: Product Marketing
Unit Seven: Sponsorships and Endorsements
Unit Eight: Finances
Unit Nine: Careers in Sports & Entertainment Marketing
Unit Ten: Societal and Cultural Influences
Final Exam

COURSE OBJECTIVES

  • Define marketing.
  • Discuss the importance of determining target market.
  • Compare and contrast real vs. perceived value.
  • Identify and describe different types of utility.
  • Define market research.
  • Identify types of market research.
  • Discuss the effects of the Internet on marketing.
  • Compare and contrast Internet marketing and traditional marketing.
  • Identify the basic components of Internet marketing.
  • Demonstrate knowledge of the history of sports and entertainment as an industry and how it relates to today's marketplace.
  • Distinguish among sports and entertainment marketing terms.
  • List major environmental influences on the demand for sports and entertainment.
  • Research sports and entertainment marketing information.
  • Explain legislation that impacts sports and entertainment marketing.
  • Describe activities to market a sports property.
  • Define and simulate sports properties and marketing.
  • Discuss why teams use marketing.
  • Discuss the various roles in sports and entertainment marketing.
  • List and describe the marketing fundamentals that drive sports and entertainment marketing.
  • Discuss how technology has changed the sports and entertainment marketing industry, for better and for worse.
  • List and describe trends and emerging technologies affecting sports and entertainment marketing.
  • Describe the challenges the sports and entertainment marketing industry currently faces and how they can navigate these challenges.
  • Define key terms related to the principles of effective sports and entertainment marketing.
  • Discuss how the use of demographics has influenced the industry.
  • Explain elements of culture and the need for understanding cultural diversity.
  • Identify how diversity affects sports and entertainment markets.
  • Describe how the broader female fan base has impacted marketing efforts.
  • Explain the impact of multiculturalism on sports and entertainment marketing activities.
  • Discuss the components of the event triangle.
  • Describe the exchanges developed in the event triangle.
  • Explain the effects of media broadcasting on the event triangle.
  • Define marketing.
  • Discuss the importance of determining target market.
  • Compare and contrast real vs. perceived value.
  • Identify and describe different types of utility.
  • Define market research.
  • Identify types of market research.
  • Discuss the effects of the Internet on marketing.
  • Compare and contrast Internet marketing and traditional marketing.
  • Identify the basic components of Internet marketing.
  • Demonstrate knowledge of the history of sports and entertainment as an industry and how it relates to today's marketplace.
  • Distinguish among sports and entertainment marketing terms.
  • List major environmental influences on the demand for sports and entertainment.
  • Research sports and entertainment marketing information.
  • Explain legislation that impacts sports and entertainment marketing.
  • Describe activities to market a sports property.
  • Define and simulate sports properties and marketing.
  • Discuss why teams use marketing.
  • Discuss the various roles in sports and entertainment marketing.
  • List and describe the marketing fundamentals that drive sports and entertainment marketing.
  • Discuss how technology has changed the sports and entertainment marketing industry, for better and for worse.
  • List and describe trends and emerging technologies affecting sports and entertainment marketing.
  • Describe the challenges the sports and entertainment marketing industry currently faces and how they can navigate these challenges.
  • Define key terms related to the principles of effective sports and entertainment marketing.
  • Discuss how the use of demographics has influenced the industry.
  • Explain elements of culture and the need for understanding cultural diversity.
  • Identify how diversity affects sports and entertainment markets.
  • Describe how the broader female fan base has impacted marketing efforts.
  • Explain the impact of multiculturalism on sports and entertainment marketing activities.
  • Discuss the components of the event triangle.
  • Describe the exchanges developed in the event triangle.
  • Explain the effects of media broadcasting on the event triangle.

Additional Information

Course Length 12 Months
Prerequisites N/A
Course Materials No
Course Start Date

Courses Taught by a K12 Teacher

Courses with a teacher have designated start dates throughout Fall, Spring, and Summer. Full-year courses last 10 months and semester courses last 4 months. Courses are taught by teachers in K12 International Academy. For details on start dates, click here.

Teacher Assisted Yes, this course is taught by a K12 International Academy teacher. If you are looking for a teacher-supported option with additional flexibility and year-round start dates, click here to learn about the Keystone School, another K12 online private schooling option.
  1. Fun and Informative
    review by Kristin on 7/17/2016

    My son really enjoyed this class! He found this to be a pretty fun class looking at the world of marketing sports teams/athletes and entertainers. It touched on marketing concepts as well as an exploration of what it is like to work with a person as the "thing" you are promoting. Being an athlete himself, he found it to be relevant and started to notice the ideas brought up in the course as he went about his own daily activities in sport.

To use this course, you'll need a computer with an Internet connection.  Some courses require additional free software programs, which you can download from the Internet.

Hardware and Browsers (Minimum Recommendations)

Windows OS

  • CPU: 1.8 GHz or faster processor (or equivalent)

  • RAM: 1GB of RAM

  • Browser: Microsoft Internet Explorer 9.0 or higher, Mozilla Firefox 10.0 versions or higher, Chrome 17.0 or higher

  • At this time our users are encouraged not to upgrade to Windows 10 or Edge (the new browser)

 

Mac OS

  • CPU: PowerPC G4 1 GHz or faster processor; Intel Core Duo 1.83 GHz or faster processor

  • RAM: 1GB of RAM

  • Browser: Firefox 10.0 versions or higher, Chrome 17.0 or higher (Safari is not supported!)

Internet Connections

It is highly recommended that a broadband connection be used instead of dial up.