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Marketing 1 (BUS065)

Marketing 1 (BUS065)

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Quick Overview

Students find out what it takes to market a product or service in today
Teacher-Led Course (one-time payment)   $450.00

Monthly Fees: Due Today:

Price as configured: $0.00


Students find out what it takes to market a product or service in today’s fast-paced business environment. They learn the fundamentals of marketing using real-world business examples. They learn about buyer behavior, marketing research principles, demand analysis, distribution, financing, pricing, and product management.

Course Outline

  • Unit 1: Get Started
  • Unit 2: Introduction to Marketing
  • Unit 3: Economics
  • Unit 4: Business Basics
  • Unit 5: Marketing Basics
  • Unit 6: Market Research
  • Unit 7: Selling and Pricing
  • Unit 8: Developing a Marketing Plan
  • Unit 9: Careers in Marketing
  • Unit 10: Skills for Success
  • Unit 11: Final Project and Exam

Additional Information

Course Length 4 Months
Prerequisites No
Course Materials

Software Requirements

  • Microsoft® Windows 7® or higher, or Mac® OS 10.3 Mavericks® or over operating system; 400 MHz or faster processor; 512 MB of memory (RAM); at least 2 GB of hard drive space; Adobe® Reader®; the most current Adobe® Flash® Player
  • Microsoft Office or equivalent document, spreadsheet, and presentation software
Course Start Date

Courses Taught by a K12 Teacher

Courses with a teacher have designated start dates throughout Fall, Spring, and Summer. Full-year courses last 10 months and semester courses last 4 months. Courses are taught by teachers in K12 International Academy. For details on start dates, click here.

Teacher Assisted Yes, this course is taught by a K12 International Academy teacher. If you are looking for a teacher-supported option with additional flexibility and year-round start dates, click here to learn about the Keystone School, another K12 online private schooling option.
  1. Great Overview
    review by Kimberly on 8/16/2016

    My son hopes to major in marketing and this course really helped him to understand all the various aspects of marketing through projects and collaboration with the other student in the online classroom. I highly recommend this course for anyone going into business because the principles of marketing taught in this course can definitely help you get ready for college.

To use this course, you'll need a computer with an Internet connection.  Some courses require additional free software programs, which you can download from the Internet.

Hardware and Browsers (Minimum Recommendations)

Windows OS

  • CPU: 1.8 GHz or faster processor (or equivalent)

  • RAM: 1GB of RAM

  • Browser: Microsoft Internet Explorer 9.0 or higher, Mozilla Firefox 10.0 versions or higher, Chrome 17.0 or higher

  • At this time our users are encouraged not to upgrade to Windows 10 or Edge (the new browser)


Mac OS

  • CPU: PowerPC G4 1 GHz or faster processor; Intel Core Duo 1.83 GHz or faster processor

  • RAM: 1GB of RAM

  • Browser: Firefox 10.0 versions or higher, Chrome 17.0 or higher (Safari is not supported!)

Internet Connections

It is highly recommended that a broadband connection be used instead of dial up.


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